Mastering the Art of Selling Online for SMEs in Hackney through Newable

Mastering the Art of Selling Online – March 2023

Background

ResilienceHelp, a specialist SME business support provider, collaborated with national business support group Newable to deliver a 2-hour webinar for SMEs based in Hackney. This event was part of the ‘Hackney Build Business Resilience’ series delivered by Newable on behalf of the London Borough of Hackney. The informative session aimed to provide insights and practical tactics on mastering the art of selling online, focusing on Amazon and other marketplaces.

Objective

The primary goal was to equip local businesses with the skills and knowledge necessary to effectively leverage e-commerce platforms like Amazon, Shopify, and others. Additionally, the webinar addressed key areas such as creating high-quality listings, obtaining PR, and optimizing Shopify websites to enhance online sales and presence in competitive markets.

Overview

ResilienceHelp designed the 2-hour interactive webinar by collaborating closely with Newable, ensuring content relevancy and significance to local challenges faced by SMEs in Hackney. The session focused on the following main topics:

  • Embracing digital transformation – An overview of e-commerce opportunities available for SMEs in today's dynamic landscape.
  • Understanding Amazon & Marketplaces – A comprehensive breakdown of the leading online marketplace and its impact on product sales.
  • Creating engaging listings – Insights into crafting eye-catching product descriptions, images, and titles that would appeal to potential buyers.
  • Driving traffic through effective PR – Strategies on increasing brand visibility and boosting credibility for eCommerce products through public relations efforts.
  • Optimizing Shopify websites – Best practices and proven techniques for maximizing storefront performance on this popular platform.

Results

Attendance at ResilienceHelp’s “Mastering the Art of Selling Online” webinar exceeded expectations, attracting entrepreneurs and decision-makers from various industries across Hackney. Participants reported increased awareness and confidence in approaching e-commerce, with newfound appreciation for the nuances involved in thriving online.

Key Takeaways

  • SMEs were equipped with actionable information and best practices to help them navigate and adapt their businesses to the realm of e-commerce.
  • Business owners significantly improved their understanding of Amazon and other marketplaces, resulting in more engaging product listings and effective platform utilization.
  • The importance of good PR was emphasized, leading SMEs to prioritize securing media exposure, which translated into increased brand recognition in competitive markets.
  • Attendees gained valuable information on how to optimize Shopify websites for enhanced user experience and increased conversion rates.
Feedback from attendees was overwhelmingly positive. They appreciated the easy-to-understand approach used during presentations, covering essential topics without overwhelming any participant who lacked previous e-commerce experience. One business owner remarked that the webinar “was a game-changer,” as it provided vital tools necessary to tackle the ever-evolving digital marketplace.

Conclusion

ResilienceHelp’s collaboration with Newable proved successful by delivering tangible outcomes benefiting Hackney-based SMEs. By offering practical training around online selling across various platforms such as Amazon and Shopify, these enterprises are now better equipped to expand into new markets, introduce novel products, or simply fine-tune existing services. In addressing local economic needs, ResilienceHelp continues to strive for promoting resilience among SME businesses.
To learn more about ResilienceHelp’s webinars or explore partnership opportunities for your organization, contact them at chris@ebooster.co.uk or schedule a meeting using this link: https://calendly.com/resiliencehelp-chris/amazon-discovery-call